Heel pain is often caused by Plantar Fasciitis, this is the thickening of tissues that connect the heel bone with the rest of the foot. Damage to these tissues can occur after lively activity i.e. dancing or running. In older people it is simply a case of wear and tear of the feet.
Suffers of Plantar Fasciitis suffer from pain in the arch area of the foot. A brand that specialises in great arch support is Finn Comfort.